The opening of this store is aimed to support the internationalization of Peruvian companies. The six brands present at the “Alpaca del Perú” store commercialize its own clothing brands. The store is located in Wangfujing Mall, the most emblematic mall in the Chinese capital. The store decoration has at its core the “Alpaca del Peru” brand and the garments being sell carry its label as a symbol of quality and authenticity. The Wangfujing Mall is located in a privileged area, ranked as the world’s 11th most expensive neighborhood.
The Argentinian brand JAZMIN CHEBAR with great renown in Latin America and with stores not only in Argentina, but also in Chile, Uruguay and Paraguay, created an “Alpaca del Perú” capsule collection and launched it as part of its last collection.
The international brand MAX MARA held a tribute fashion show dedicated to Alpaca in Lima and then, developed a sweater capsule collection commercialized with the “Alpaca del Perú” label.
After the organization of “Peru Moda in Asia” Commercial Mission, an “Alpaca del Perú” showroom was opened under the B2B format. This showroom is aimed to reinforce Korean brands relation with Alpaca and appreciation for Peruvian companies’ innovative proposals.