SustainabilityMonday, 20 de July de 2020
Five examples of good practice in the textile sector
PROMPERU promotes fair trade fabrics thanks to Peruvian cotton and alpaca.
Peruvians understand that the future of their national industry lies in the gifts given by Pachamama, which include the loom. Just look at the world's showcase events and catwalks, filled with innovative designs made from organic cotton and alpaca from Peru.
Peruvian business people aim to strengthen the value chain of their garments and fabrics. That is why the sectoral brands promoted by PROMPERU through Perú Moda at various world events are so successful. In this new normality that has been imposed by the pandemic, today more than ever, clothing consumers are wondering how their clothes were made, what relationship exists between the brand and its workers, and how we are taking care of the planet.
These new ethical principles are reflected in the responsibility with which Peruvian companies produce their textile products. Here are five examples of how fashion is changing in the 21st century... for humans themselves.
¡Empollerando el mundo! (Dressing the world in polleras!)
That's the motto of Las polleras de Agus, a textile company that combines sustainable and ethical fashion to empower the women of today. How? By bringing back the traditional garments of Peru whose use has been lost over time. The idea is to incorporate them into modernity with a contemporary and versatile style. And the most important thing: maintaining the ancient techniques of weaving, garment-making and embroidery that are typical of pre-Columbian cultures.
Las polleras de Agus tries to maintain a good relationship with nature, just as our ancient ancestors did. The ‘polleras’ (colorfully embroidered, wide skirts), skirts, mini-skirts and jackets, both for girls and women, all stand out, as well as the embroidery of wedding dresses, which always include typical Peruvian motifs. The company brings together talented craftspeople from Cusco, Huancayo, Lima, Ucayali, among other provinces.
Learn more here
PeruLand All Natural was born from the dream of Agapito Marcapiña, a craftsman from Ayacucho who inherited the talent of his ancestors. One day, Agapito learned that he could sell his products directly to buyers abroad and this marked the beginning of his great project. Today, PeruLand All Natural is a member of the World Fair Trade Organization (WFTO) and exports its natural alpaca and organic-cotton textiles, as well as handicrafts, to the Netherlands, Japan, Hong Kong, the United States, Canada and Australia.
There are more than 100 craftspeople and over 50 weavers making a dream come true.
Find out more here.
The kingdom of the alpaca
This is one way of defining Alpaca Trading Company SAC, another of the brands sponsored by Perú Moda. The motto of this project is that the only way to guarantee maximum quality is to get involved in the production of the alpaca cloth itself. For this reason, the Alpaca Trading Co. employs over one hundred people in Peru in more than 20 different groups, from craftspeople to tailors and designers, each guaranteeing their part of the process. The result is their sweaters, men's sweaters, capes, ponchos and ruanas, shawls, vests and coats, all made of the finest alpaca that can be found in Peru.
Learn more here
Fashion and accessories
In ancient times, the Moche emperors combined luxurious clothing and accessories to establish their status as monarchs. A symbol that lasts until today thanks to the creations of Allpa S.A.C., through its new brand Allpa Origins. Its shawls, jackets, sweaters and accessories are hand-woven in workshops where work is carried out under fair conditions. But Allpa isn't just about clothes. It also has hand-carved colonial mirrors and Chulucanas ceramics that will make your home a celebration of Peru.
Find out more here
It used to be ear ornaments, mascaipachas, and luxury bracelets. Nowadays, it’s pompoms, fanny packs, purses, backpacks, handbags and wallets, all made with the best alpaca in the world. The products are from C&C Design SAC, through its brand Sideral, inspired by the immensity of space, which shows us how things and parts that have different roles can work harmoniously in an endless virtuous circle. At the same time, Sideral draws inspiration from the experiences and lessons provided by the enjoyable act of travel.
Learn more about this original way of dressing here
Peruvian alpaca stands out at showcase events and on catwalks around the world
Today's fashion is focused on sustainability: that’s the trend among designers.
The world needs alpaca (and it comes from Peru)
The Puno region is the epicenter of one of the most elegant fibers on the planet.